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PALM BEACH, Fla.–( BUSINESS WIRE )–Hydrobuilder Holdings LLC (“Hydrobuilder Holdings” or “the Company”), a leading omnichannel platform serving the hydroponics, CEA and specialty agriculture industry, today announced that it has acquired Way to Grow. Way to Grow, founded in 2003, is a Colorado-based retailer of aeroponic, hydroponic and greenhouse products across five convenient locations.

“We are pleased to continue our expansion through the acquisition of Way to Grow, a high-quality provider of thoughtfully curated products for organic and hydroponic gardeners in the strategically important Colorado market. The addition of Way to Grow demonstrates our commitment to the growth of our omnichannel platform and expands our reach in a new geographic market. Way to Grow’s operating philosophy aligns well with our mission to provide customer-centric personalized service and technical expertise coupled with products that are in stock and priced right. We are excited to partner with Corey Inniss and his team to integrate this best-in-class business into our omnichannel platform,” said Markus Hockenson, CEO of Hydrobuilder Holdings.

“I am excited that Way to Grow is now among the family of companies owned and operated by Hydrobuilder Holdings. Joining their omnichannel platform is a great strategic fit that will benefit our company’s ability to support our customers growing needs, while improving our career opportunities for employees. I have known the founders of GreenCoast for years and I am thrilled to join forces with the many talented founders who have formed Hydrobuilder Holdings as we enter this exciting next phase of rapid industry growth and transformation,” said Corey Inniss, founder and CEO of Way to Grow.

If it seems like “hydroponic systems” are everywhere, that’s because they are. Hydroponic farming is one efficient way to grow fruits and vegetables in small spaces without the use of soil. Instead of dirt, plants grow down into water, to which farmers have added the necessary nutrients for plant growth. These are then absorbed, along with water, through a plant’s roots. Light is provided either by the sun or specially designed grow lights, with many sustainable systems powered by renewable energy sources. Aquaponic farming incorporates fish into the soil-less system, using the closed-loop nutrient cycle from fish digestion to their advantage. Some systems even feed nutrients to plants through the air! From water-less deserts to the sun-less underground, soil-less farming is offering new possibilities to feed an increasingly urban, growing global population in a more Earth-friendly way.

In preparation for a future dominated by climate change, in which oil becomes a lesser part of the world’s energy diet, Saudi Arabia has taken several major steps to build a more sustainable system in its challenging desert region. One such move is the rethinking of many traditional farming practices, especially focused on reducing water usage. A farm in the town of Jeddah uses neither water nor soil, rooting plants in mid-air while providing their nutrients through a mist. Designed by AeroFarms, the system is the first aeroponic farm in the Middle East and hopes to someday acquire all its water needs through capturing humidity in the air.

Greenwave takes an alternative approach to soil-less, floating farming by combining the cultivation of shellfish and seaweed, both profitable crops that also help to clean the aquatic environment and absorb greenhouse gases. The farm requires little external input, pulls carbon dioxide from the air and water, and consumes excess nitrogen that could otherwise result in algal blooms and dead zones.

In a very different kind of desert, soil-less farming helps growers from the Arctic to Antarctica make the most of a short growing season.

With consumers increasingly conscious of their environmental impact, many stores have realized that going green is good for business. Big-box store Target began a series of trials in spring 2017 in which vertical, hydroponic gardens were installed in various Target locations to provide customers with the freshest possible produce. In collaboration with MIT Media Lab and Ideo, Target designed a system that is capable of growing leafy greens and herbs with minimal water usage. The company hopes to someday branch out into other crops, such as potatoes, zucchini and beets. MIT may even offer Target use of rare heirloom tomato seeds for its project. Meanwhile, IKEA has teamed up with Denmark-based SPACE10 to design high-tech hydroponics systems in-stores and in homes.

Monday – Friday: 9am – 6pm

Fort Collins is where it all began for Way To Grow in February of 2003. What was once a small shop showcasing a modest selection of hydroponics gear has over the years become a staple to the community.


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Looking for a Way to Grow store near you? A locally-owned, Colorado-grown company, Way to Grow products can be purchased online or at one of our five convenient Colorado locations. The expert staff at each Way To Grow location offers priceless advice when you need it most and they back it up with a wide selection of products that are in stock and priced right. We help our customers succeed the old fashioned way, offering personal, one-on-one expertise. So stop in to one of our convenient locations or call us. We look forward to meeting you.

The Boulder Community first welcomed Way To Grow in the summer of 2004. The team at this store has gratefully received the honor of the Best of Boulder award every year since 2008. It really means a lot to be a part of such a special community.